Furukawa UNIC Corporation contributes to the development of an enriched social infrastructure by providing its hallmark truck-mounted cranes and other products. To achieve this goal, we must be a corporation that leverages its reputation for category leadership and uniqueness to deliver growth. Throughout more than half a century, we have remained true to this mindset, giving shape to customer needs under the motto of "If it’s not available to buy, we'll make it."

Here in Japan—where we originated—our cranes have long enjoyed high popularity. This is so much the case that not a day passes without seeing UNIC-branded cranes in the streets. Overseas, too, our cranes often have an extended service life, being handed down from one generation of users to another. This is a testament to our products' supreme quality and durability, made possible by our time-honored engineering prowess and know-how. Isn’t it fantastic to think that a single crane can travel across oceans and national boundaries beyond generations to make continued valuable contributions to people's lives the world over?

We are never content with the status quo. We continue to bolster the competitiveness of our products and people in an attempt to increase our recognition as the leading brand in the world and serve an even larger consumer base. To advance the competitiveness of our products, we pursue higher functionality and added value so that we can deliver products that are safer and more user-friendly. To enhance the competency of our personnel, we encourage diverse members of team UNIC to challenge themselves with their personal growth in mind and offer all-out support to ensure that each and every member of the team gives full play to their abilities.

Empowered by these brilliantly competitive products and people, we will continue to strive for higher levels and remain committed to social infrastructure development so that we can live up to the expectations of the public.